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Make Your Studio Smarter


10 Ways Fitness Studio Can Increase Revenue

Updated: Nov 13, 2023

To Increase Revenue for your fitness studio, you don't have to focus on getting new members. There are many ways to make the most money out of the clients have

Woman sits in A GYM with closed eyes

1. Sell more personal training packages

Encourage your current members to use extra services like personal training, massage therapy, and nutrition consultations. You can get them to spend more on their fitness journey by giving them discounts or bundle deals.

2. Raise the rates of fitness memberships

Increasing rates once or twice a year can help you make more money without hurting your relationships with clients. Keep your price hikes in line with inflation and look at your prices often to make sure your business stays profitable.

3. Offer workshops, seminars, and special events

Organize educational events, workshops, or seminars for your members to explore new fitness or wellness topics. Partner with guest speakers, local experts, or businesses to make these events attractive to your clientele and charge an admission fee.

GYM class

4. Rent out space in your facility

You can make extra money by renting out your facility or certain areas during off-peak hours for group events, seminars, private events, or even to other fitness professionals. Set rules and prices for these rentals that are easy to understand.

5. Work with local businesses

Work with local businesses to give members special discounts on products or services, like fitness clothes or services that deliver healthy meals. These partnerships can be mutually beneficial and can help you make more money without too much work.

6. Sell branded merchandise

Make or order your own branded item line, like water bottles, fitness studio bags, and clothes, to sell in your studio. Your members will probably like that they can buy fitness-related items right there.

7. Add extra services

You can bring in more money by offering extra services or amenities that go with what you already do, like a juice bar, childcare services, or wellness products. You might want to think about outsourcing if you don't know how to run a business.

woman drinks shake

8. Hold seasonal sales and fitness studio promotions

Make promotions and deals that are only available for a limited time during busy times or for a certain group of people. For example, during summer break, offer discounts to students or make special packages for brides-to-be. These limited-time offers can get members to spend more money

9. Offer rewards for referrals

Give your current members an incentive to tell their friends, family, or coworkers about your studio by giving them rewards or discounts on future services. This may mean adding new members, but it can be done with the help of your current customers.

10. Use data and analytics to make operations run more smoothly

Analyze your studio's performance data to find places where it doesn't work as well as possible and ways to improve it. For example, you may find that certain classes or times have low attendance, so resources can be moved to areas that make more money.

If you haven't done it yet, try using Simply Studio, one of the best management software for Fitness Studio. With Simply Studio, you can learn what can be improved and how to get more from your current customers.

Focusing on these strategies can help you make much more money without relying only on new members. Using these strategies and building a sense of community and loyalty in your fitness studio, your business could grow and do well.


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